Analyse Your Leads/Deals and Choose Which Can Be Closed at the Earliest
To close particular amount of deals in a month, you need to check your contact
base and list of open deals.
This planning has to be done at least a month in advance. Why?
Because deals don’t get closed right when you want them to get closed. For this,
check your open deals and try to get in touch with each and every deal at
How long to wait before contact is really a matter of how your sales funnel is
set up and how long the buying cycle tends to be. If you haven’t figured these
things out, take a look at calculating your sales velocity.
GOT CRM will help you with managing this pipeline as it will help you
visualize which leads can be closed at the earliest.
detailed notes about the objections and requirements your open leads
have — Check if you can really fulfill their needs.
solve them as only then there will be a possibility to close the deal.
Check if you were able to solve their queries and check their pending
issues your deal still has.
sure you’re dealing with the decision maker and not someone who is
wasting your time.
Understand Their Pain Point
People can only be convinced that they need a solution when they understand that
they have a problem.
If they started looking for your products, that’s easier to do. Understand why
they started looking for a solution and why they reached out to you. If you
reached out to them, you’ll have to gauge if it’s the right time and if they’re
possibly looking for a solution.
Once you understand their core problem, selling can really begin.
Don’t Just Sell, Build Rapport, Use a Personal Touch
Knowing how to close a sales deal is a lot like know how to make friends. There
are tons of solutions to solve one problem but people will buy your solution
when you have built a rapport with them.
At the end, relationship matters.
Your solution might not be as full-featured as others, but they will still give a
thought to go with you IF you have a relationship with your prospect.
How well do you follow-up with your contacts and deals on casual basis also makes
a difference. Not just before, but even after the sale. Not just to sell but to
build the rapport. It is important as it gives a sense to your clients that they
are not being remembered only at the time of renewals or while the deal is
Ask Yourself Few Questions Before You Sell.
wished your Deal/Prospect a happy birthday?
kind of conversations have you had? Do you talk the most?
do you know your prospect/influencer? Do you know about his/her hobbies,
likes and dislikes and how many times have you spoken with them about
importantly: Do you know about their specific role? Either by listening
to them or industry research, you should know what they do.
Have your list of contacts in such a manner that will help you get clear picture
of dates when you can touch base with them or contacts that have not been
contacted recently etc.
These are just a few questions or steps that might sound unnecessary to close
deals, but, trust me, they will in one way or the other help you to make that
rapport with customers/prospects, which is necessary to close deals.
If you empathetically solve client’s issues and keep in touch with them, your
prospects will readily make a purchase without any questions and will not look
for any other solutions.
Sometimes you think that your prospect will sign up with you or go for your
solutions right when you reach out to them. But in reality they never purchase
Here, it will be your role to create that urgency even if there was no urgency on
your client’s end.
If you create a need for “right now”, half the work is done. You can make them
realise that if they do not sign up with you, they will be wasting time in going
by their current process. You can ensure them how fast your solutions can fetch
Let’s take an example from mutual funds, real estate and/or insurance companies.
In India, the financial year starts from April to March. As soon as December
ends, these insurance and mutual fund companies start advertising and reaching
out to the target audience. They’re also successful in generating sales because
from the beginning of January, people get focused towards saving income tax and
this is the best time for these companies to create that urgency.
Know and Get in Touch with Decision Makers but Don’t Forget Influencers
Decision makers are important but it is not always necessary that a decision
maker will be the end user of your product/service.
Try to check the influencer/champion, ask him/her to use your solution, and solve
his/her problem. He/She will be the one who will influence the decision maker
and convince them to buy your solution if you address his/her problem.
Let’s assume you are a lead generation, digital marketing, or CRM company and
cater to problems faced by the sales/marketing team of any organization. It is
not necessary that CEO or MD is a part of the sales or marketing team.
In such case, CEO or MD might not be much aware of the problems their sales
manager or team leader is facing but if you are in touch with the manager and
solve their problem, he/she will be the first one to recommend your solution to
the CEO or MD.
Try to Cross Sell
Cross selling is the best option if you are unable to find leads that will close
If you have multiple products/services that can be sold to your existing
customer, feel free to try cross selling. This will save your efforts on
convincing a new prospect to go for your solutions.
Plus, trust and rapport building should already exist. If you’ve done it right,
your customers will trust you if you sell them something new.
Let’s say you have developed HR software. Three products that cover payroll,
leave and attendance respectively. And your target audience in this case can be
HR or accounting team.
For payroll calculation, leave and attendance calculation is equally important.
You might have sold payroll software to a client already but there is a
possibility that he can also buy your leave and attendance management software,
In such case you can definitely cross sell your leave and attendance management
software which can make a complete solution for your clients HR payroll
management process. Cross selling might not always be apt but yes it can be
worth a try.