Your existing customers should be the first priority when attempting to boost
sales. They’ve already shown a willingness to give you money in exchange for
products or services, which shows that they trust you. If you did an excellent
job when serving them, then they should be primed to do more business with you.
Pay Attention to Existing Customer Behavior
When possible, study how your customers use and interact with your products and
services. Perhaps they rely heavily on one particular feature or struggle with
one aspect of your product. If so, this could be a great place to offer an
Another approach for this is to deliver more personalized service or training.
You shouldn’t really see this as an upsell. Instead, think of it as extending or
enriching your relationship with them. You don’t want to be forceful here. Just
be sure that they know what you offer because they could be unaware.
Ask for Feedback
Especially on what your offerings lack. Is there a specific problem that you
could help them with?
For example, a printing company might do an excellent job printing promotional
brochures that clients mail out to generate business. A client who wants to
automate the process even more could be interested in having the envelopes
printed and addressed. They may even like to have the printing company handle
the mailing itself.
If you can provide a broader range of services for your current clients, you
become even more essential to their business. That means more sales and a
Run Regular Promotions – GOT CRM Campaigns
Sales and marketing promotions are a great way to reward your current customers
and increase sales. Whether you hold them once a month, once a quarter, or
whatever makes sense for you, you want it to be regular.
Once you establish a rhythm with them, clients will start to look forward to
them. The more they anticipate interacting with you in the future, the better.
Plus, they can let others know about your promotions in advance. These referrals
should lead to a larger customer base.